About the Book
Companies normally take great care to insure that their financial and physical assets are working well. But what about their most important asset--the people?
Here’s a refreshing and candid look at what you can do to affect changes, energize the people and thus maximize company performance. Business leaders can take from this book, ideas that they can immediately implement and rev up a program that will inevitably produce a better way to deal with the people, while maximizing profits.
Industry leaders, directors, middle management and supervisors are in many cases today missing a most important element of what it takes to have better profits and long-term success. With simple, real world explanations, sprinkled frequently with actual examples, this small volume discusses--realistically--the critical importance of people in organizations.
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